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Think BR: Advertisers hold firm in face of global challenges

The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.

Agency roster: Aviva

The agencies working across the various Aviva brands.

Trading places: this week's people moves

Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe of management including its top marketer, in BR's round-up of this week's people moves in advertising,...

The Apprentice magazine special delivers 7.2 million viewers

Last night's edition of 'The Apprentice', featuring a host of media agency figures, attracted an audience of 7.2 million, with 3.2 million switching over to watch 'You're Fired' on BBC Two.

IGN hires commercial chief to lead UK expansion

News Corp-owned IGN Entertainment has hired former Target Media group trading director Adam Hopkinson as UK commercial director as it bids to double the size of its sales operation.

Martin Sorrell calls for US to focus on deficit reduction

WPP's Sir Martin Sorrell has called on President Obama's administration in the US to take a lead from the UK and focus on cutting the deficit.

Think BR: i is modern, accessible and worth a punt

The holder of the purse strings to one of the UK's biggest press budgets, MediaCom's Claudine Collins, offers her expert opinion on Independent sibling i, giving a press buyers view of the new paper.

Media agency staffer tells sales reps: we can't see you til next year

SYNDEY - Mediaedge CIA's digital team has told media sales people that if they haven't already got an appointment to see them, they're going to have to wait until 2011 because they're too busy.

Specific Media buys online video ads specialist

Specific Media has acquired online video ads specialist Broadband Enterprises for an undisclosed sum.

Think BR: In the digital world, 'test and learn' strategies are crucial

The media landscape is changing faster than ever, and brands need to have strategies in place to assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new...

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