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Mulcock departs JCDecaux after less than a year
HONG KONG - Douglas Mulcock (pictured), deputy general manager for the MTR division of JCDecaux in Hong Kong has resigned from his position with immediate effect.
Yip swaps Asatsu-DK for Roadshow
HONG KONG - Bus entertainment operator Roadshow has hired Larry Yip, formerly of Asatsu-DK, for the newly created post of senior vice-president of marketing and projects, reporting to Ramond Yiu, dire...
Live Issue... Media owners must wait for the Olympic storm to pass
Barely a week goes by without news of another Chinese media crackdown.
Elements uses art to entice consumers
HONG KONG - Elements Mall is hoping that a focus on art will help it distinguish itself from a slew of competitors in the marketplace, and boost foot traffic to the high-end shopping centre.
UPS launches ambient drive to support Olympics tie-up
BEIJING - United Parcel Service (UPS) has launched a new ambient advertising drive in Beijing to promote its sponsorship of the Olympics.
Wanglaoji travels to New York for Olympics stunt
BEIJING - Chinese herbal tea brand Wanglaoji has rolled out a publicity stunt around the Olympics - though it has had to go as a far as New York to ensure it avoids charges of ambush marketing.
Gillette launches Venus push
SINGAPORE - Gillette has unveiled a gigantic outdoor installation along an escalator in one of Singapore's busiest train stations as part of a through-the-line campaign to promote its Venus line of wo...
Nokia divides OOH with Universal hire
SHANGHAI - Challenger Universal McCann will share part of the Nokia China out-of-home media account with three-year incumbent Heartland, following a six-way pitch which included Kinetic, OMD, CMX and ...
Nokia splits outdoor assignment between two agencies
SHANGHAI - Nokia has split its China out of home media account between Aegis-owned incumbent Heartland and challenger Universal McCann, after a pitch that also included Kinetic, OMD, CMX and Dentsu.
UzoneMedia and Comfort launch digital media network in taxis
SINGAPORE - UzoneMedia has partnered ComfortDelGro, Singapore's largest taxi operator, to launch its iCabTV network, featuring touch-enabled LCD screens for infotainment and location-based marketing.
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