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MySpace asks fans for help with ad campaign
LONDON - MySpace has become the latest brand to use crowdsourcing for an ad campaign, asking people to submit copy and images that will be broadcast on digital billboards in major cities around the gl...
ESPN creates talking shop windows
LONDON - If you're one of those people who checks your hair while walking past shop windows, there's some bad news on the horizon. Normal shop fronts are being phased out by a new breed of wired windo...
Analysis: London Underground goes digital
"You could argue that the London Underground more or less invented outdoor advertising," says Richard Parry. "And today we are still keen to innovate."
Moving on up: Appointment at CBS Outdoor
CBS Outdoor has appointed Lisa Rokny to the new position of creative communications director. Rokny will work within Alive, CBS Outdoor's dedicated digital division, which pioneers digital advertising...
Puma launches first outdoor digital push
LONDON - Sports brand Puma is using outdoor digital media for brand-building activity for the first time.
Ikea enlists Agency.com to build its entire through-the-line push
Ikea has hired a digital agency to develop its entire through-the-line campaign in what is believed to be an industry first.
Deals: BMW simulated national driving challenge
BMW has linked up with outdoor ad network Titan Outdoor to create a simulated, national driving challenge.
Deals: Clear Channel Outdoor sign deal with Magink Display Technologies
Outdoor ad company Clear Channel Outdoor has signed a deal with Magink Display Technologies, the digital ink display firm, to launch an outdoor digital ink billboard network in London. Ten of the bill...
EC pan-European drive seeks to educate on climate change
The European Commission is set to roll out the first phase of a major pan-European marketing campaign to raise awareness of climate change.
Deals: Hypertag and Boomerang Media team up
Interactive outdoor ad company Hypertag and media owner Boomerang Media have teamed up to install a fixed network of 80 interactive ad locations across prime London sites. Under the deal, Hypertag's n...
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