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Media Road Test - Coca-Cola
- What's new?
Tuborg set for festival push
Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring rights' at British music festivals this summer.
S&N backs lagers via in-store trials
Scottish & Newcastle (S&N) has launched a 16-month experiential campaign for its Foster's and Kronenbourg 1664 lager brands.
COI puts teen ads on buses
Stagecoach, the bus company, is to offer free ad space to the COI for its 'RUThinking?' teen pregnancy campaign.
Spreading the word
Many media trade bodies are using ads to promote their respective platforms.
Clear Channel Outdoor rolls out ad panels
Clear Channel Outdoor has started the roll-out of 300 ad panels in Glasgow as part of the introduction of a new pedestrian tourist map and signage system.
Media brief: William Hill launches campaign
William Hill has launched a six-sheet campaign to target gamblers during next week's Cheltenham Festival horse-racing event. The push will run nationally and offer a £30 free bet on placement of a £10...
Marketing Special Report: Bringing brands to life
In tough times, the level of trust in brands that can be engendered by experiential marketing could see the medium come into its own, writes Becky Wilkerson.
Marketing Special Report: Building relationships that last
If long-term sales are the objective of an experiential marketing initiative, it is vital to cultivate follow-up activity that keeps consumers engaged with the brand, writes Becky Wilkerson.
Brothers mounts holiday cider campaign
LONDON - Brothers Drinks is running an outdoor advertising campaign in the run up to Christmas aimed at tempting cider drinkers.
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