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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...

Coke launches first new bottle size in almost 20 years

Coca-Cola is launching a pocket-sized bottle across its three cola brands this spring, marking the first bottle launch since its 500ml bottles went on sale in 1993.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Chris Macleod, Transport for London's marketing director, gives his advice to new marketers and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games.

Locog to open Olympic outdoor auction to non-sponsors

Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift from previous rules.

Experimentation with digital outdoor is on the rise

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.

Curbs on marketing and media proposed by childhood review

The long-awaited Bailey review on the commercialisation and sexualisation of childhood has called for a number of clampdowns that will have a direct impact on the marketing and media sectors.

John Smith's plans Liverpool takeover for Grand National day

John Smith's is running a heavyweight outdoor campaign to promote its title sponsorship of the Grand National for the second year running.

Piccadilly Circus lights open to new brand as Sanyo exits

One of the world's most iconic advertising sites is going up for grabs after Japanese electronics brand Sanyo called time after 33 years at London's Piccadilly Circus.

Brands take out extra 'disgrace' cover

Brands are taking out additional "disgrace" cover against negative publicity that may be generated by the misbehaviour of celebrities sponsored to represent them.

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