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IAB building brands trilogy: Starbucks Via
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK N...
Think BR: Outdoor - the last frontier of decency
It's right that we want to protect children from sexualised imagery in ads, but is it really that much of a problem in outdoor, writes Mike Baker, chief executive of the Outdoor Media Centre.
Think BR: Advertisers hold firm in face of global challenges
The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.
Think BR: Who dares wins
Ahead of the awards ceremony for this year's Art of Outdoor competition, run in association with Brand Republic, Ocean Outdoor chief executive Tim Bleakley takes a look at the not-too-distant future f...
Top creatives to judge Ocean's Art of Outdoor digital competition
Ocean Outdoor has unveiled Alix Pennycuick, executive creative director at Publicis Modem, and Andre Laurentino, executive creative director at TBWA, as two of the judges for the Art of Outdoor digita...
Art of Outdoor Digital Competition calls for 2011 entries
Ocean Outdoor, the digital outdoor media owner, has teamed up with Brand Republic to launch the Art of Outdoor Digital competition to find the best creative work in digital outdoor advertising, includ...
Think BR: How technology will transform the relationship between people and posters
Mobile technology is about to raise outdoor advertising to the next level, writes James Copley, chief operating officer UK, Kinetic Worldwide.
Festival fever
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
Trading places: this week's people moves
Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe of management including its top marketer, in BR's round-up of this week's people moves in advertising,...
BRIC Report: Top 10 outdoor advertisers
The top 10 outdoor advertisers in Brazil, Russia, India and China (2009).
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