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Gillette launches Venus push
SINGAPORE - Gillette has unveiled a gigantic outdoor installation along an escalator in one of Singapore's busiest train stations as part of a through-the-line campaign to promote its Venus line of wo...
Hua Tao unveils 'point-of-worship' campaign in Taiwan
TAIPEI - Cerebos is breaking with tradition to launch a 'point-of-worship' campaign to place its Hua Tao Essence of Chicken product in some of the country's most important temples.
MTM readies taxi TV rollout
HONG KONG - MTM Media will launch a new interactive touch screen TV service in over 400 taxis in Hong Kong this month.
Posterscope gets ready for Hyperspace lift-off
Let's face it: outdoor planning is anything but sexy. Not only is it literally the world's oldest medium, but in Asia, outdoor tends to get shoved aside by TV and print. However, as the charming — par...
CSL ties in BlackBerry launch with 1010 blitz
HONG KONG Mobile communications company CSL, working with Leo Burnett Hong Kong, has unrolled a campaign for its 1010 brand to coincide with the launch of the BlackBerry Pearl.
‘Politicians want to make noise... outdoor is an easy target'
As posters are being taken down by authorities in Asia, at great cost to advertisers, two OOH specialists wonder if there's anything the medium can do to fight back
Samsung signs up for CommonSpace
Outdoor operator JM Network has unveiled a unique new communications platform in a bid to eighten interaction between brands and consumers. The platform, CommonSpace, consists of a two-storey facil...
Dentsu lands exclusive rail deal in Taiwan
Dentsu has won the contract to sell adspace on Taiwan’s North-South High Speed Rail Project, a new railway linking Taipei with Kaohsiung due to open for business in October this year. Ad sales on ...
MTR unveils world’s first 3D ad display
The MTR Corporation has launched the world’s first 3D display within a train carriage to offer advertisers a new outdoor advertising opportunity with greater creative flexibility. br br The t...
A gigantic challenge
In the quest for outstanding out-of-home advertising, agencies have had to overcome major obstacles, as Jo Bowman reports
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