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Deals: BMW simulated national driving challenge
BMW has linked up with outdoor ad network Titan Outdoor to create a simulated, national driving challenge.
Deals: Clear Channel Outdoor sign deal with Magink Display Technologies
Outdoor ad company Clear Channel Outdoor has signed a deal with Magink Display Technologies, the digital ink display firm, to launch an outdoor digital ink billboard network in London. Ten of the bill...
EC pan-European drive seeks to educate on climate change
The European Commission is set to roll out the first phase of a major pan-European marketing campaign to raise awareness of climate change.
Deals: Hypertag and Boomerang Media team up
Interactive outdoor ad company Hypertag and media owner Boomerang Media have teamed up to install a fixed network of 80 interactive ad locations across prime London sites. Under the deal, Hypertag's n...
Yell is first to try out GPS ads on buses
Yell.com is the first to use a new GPS ad system on London buses as part of a multi-million pound integrated campaign for its local search facility.
Ribena promo uses digital Tube panels
Ribena is using digital escalator panels in London's Tottenham Court Road Tube station to promote its new Really Light Blueberry flavour.
Deals: Cello buys controlling stake in Oomph
Marketing group Cello has taken a controlling stake in digital agency Oomph, clients of which include Co-operative Financial Services and Cottswold Outdoor. Cello has bought 50.1 per cent of Oomph in ...
Deals: Clear Channel Outdoor agrees partnership with Magink
Clear Channel Outdoor has agreed a partnership with Magink to roll out the UK's first network of outdoor digital ink billboards across London this autumn. The billboards will appear in 10 prime locati...
Outdoor media: Digital moves outdoors
Bluetooth and touch-screen technology are creating novel opportunities for outdoor advertisers to really immerse users in their brand.
Campaign of the month
To promote Run London 2005 and attract participants, Nike embarked on an outdoor, online and SMS campaign.
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