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Digital Cinema Media replaces branding iron idents
LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature clips from well-known films including Pirates of the Caribbean.
TalkSPORT launches London taxis campaign
LONDON - National speech radio station talkSPORT is rolling out a major advertising campaign across 650 of London's iconic black taxis.
Brand entertainment on centre stage during festival season
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. Whil...
Luxury brands advertise in new Westfield shopping centre
LONDON - CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD screens in the Westfield London shopping centre, which opens this week.
Co-op's launch of a media centre signals a shift in advertisers' focus to in-store work
LONDON - Retail media and in-store marketing is set to become the next major battleground for advertisers as consumers become more price-conscious in their spending. At least that's what the retailers...
Stella Artois unveils London airship branding deal
LONDON - Stella Artois, the InBev beer brand, is to sponsor a commercial airship offering flights over London.
Nivea campaign includes targeting at Boots and Superdrug stores
LONDON - Skin and beauty care company Beiersdorf is set to launch a national advertising campaign to promote its Nivea Visage Oxygen Power range.
Marketers say HFSS ad restrictions should extend beyond TV
LONDON - The overwhelming majority of UK marketers said in a survey that recent voluntary code changes prohibiting television advertising of food high in fat, salt or sugar (HFSS) to children should b...
Bacardi risks ASA censure with 'low-calorie' work
Bacardi's latest poster campaign, which highlights the low-calorie content of Bacardi & Diet Cola, is set to court controversy with the Advertising Standards Authority (ASA) and alcohol charities.
Media choice: Digital escalator panels
This week Viacom is celebrating the extension of its digital escalator panels (DEPs) to a further four Tube locations at Euston, Charing Cross, Paddington and Bond Street in addition to the existing o...
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