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Cadbury signs deal with ITV to lift Spots V Stripes
Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV, incorporating the game show 'Minute to Win It', as part of its Spots V Stripes London 2012 activity.
Everton extends deal with Chang
Everton Football Club has signed a £12m three-year sponsorship deal with Thai beer company Chang, extending its existing commercial relationship with the brand.
Pernod Ricard in push for Brancott Estate wine
Pernod Ricard UK, the global wines and spirits company, has launched an integrated marketing campaign to push its New Zealand wine brand, Brancott Estate.
Ford Galaxy sponsors summer cinema screenings
Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August and September, to promote the release of its latest Galaxy model.
Waitrose promotes Clerkenwell store opening with pavement ads
LONDON - Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.
Ambient media suffers, but still offers targeted opportunities
LONDON - The recession has had a major impact on ambient media, driving down revenues, but the channel continues to offer marketers effective and highly targeted opportunities.
Marketing world: innovations from around the globe
LONDON - From 'printing' brand logos on water in Japan and twittering on US cinema screens are among the digital innovations in this month's roundup.
Miller beer campaign promotes support of live music event The Mill
LONDON - Miller Brands UK is running an ad campaign in Scottish cinemas to highlight Miller Genuine Draft's sponsorship of its ongoing live music events The Mill, which is held in Glasgow and Edinburg...
Outdoor advertising firm taps into Swine Flu concerns with free hand-sanitizer units
LONDON - Hand sanitizing units carrying adverts are being trialled in the UK to encourage consumers to wash their hands to prevent to spread of Swine Flu.
Crisis uses 'clean' graffiti to promote Hidden Gigs
LONDON - Crisis is promoting its 'Hidden Gigs' campaign through the innovative use of 'clean' graffiti on the streets of London.
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