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Think BR: Advertisers hold firm in face of global challenges
The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.
Think BR: The Olympics are coming... so sling yer 'ook
New regulations on advertising at the London 2012 Olympics will give police and enforcement officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist at Lewi...
Think BR: How does outdoor work?
New research from the Outdoor Advertising Association shows outdoor is a powerful medium for building brands and can compete with TV to push brand search, writes its chief executive, Mike Baker.
CREATIVE STRATEGY: Why conform to type? The Science Museum doesn't
When, gentle reader, does a reasonable review turn into a rant? Possibly right now. Excuse my French, but who gives a flying one for typography any more?
C4 to push 'This is England 86' at England game
Broadcaster Channel 4 is to advertise its Shane Meadows series, 'This is England 86', on the touchline tickers during the England vs Switzerland game next Tuesday (7 September).
Bellwether reports spending up for first time in ten quarters
LONDON - Optimism in the wider economy is translating into increased ad budgets with marketing spend up for the first time in two-and-a-half years, according to the latest IPA/BDO Bellwether report.
Zurich targets business travellers with experiential campaign
LONDON - Zurich, the financial services company, has today started running experiential activity at Heathrow and Frankfurt airports to support the launch of its new global security alert application f...
Baron Cohen's Bruno spoof lampooned by Nando's
SYDNEY - Sacha Baron Cohen has been on the receiving end of the type of prank he is more accustomed to doling out, when the Sydney premiere of his upcoming film 'Bruno' was hijacked by a lookalike pr...
Mock rehab centre to push Eminem album in London
LONDON - Marketing agency Blazinstar Experiential is erecting a mock rehab centre in London's Covent Garden on Monday, where passers-by will be able to lie on beds and receive "treatment" in the form ...
Sheep used to shepherd passengers to thetrainline.com
LONDON - Thetrainline.com has harnessed the power of lo-fi advertising by recruiting a flock of sheep to act as living billboards.
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