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RBS to increase magazine spend
LONDON - The Royal Bank of Scotland is significantly increasing its investment in its customer magazine Sense in an attempt to reach out to both NatWest and RBS customers seeking financial assistance ...
John Lewis in customer magazine overhaul
LONDON - John Lewis is to overhaul its customer magazine activity and launch a branded magazine to take on rival retailers including Marks & Spencer.
ASDA sells digital versions of consumer magazines
LONDON - ASDA is launching a new direct online service offering digital versions of top UK consumer magazines for consumers to download to their computers.
What it's really like inside Cosmopolitan
LONDON - We asked the marketing team at Cosmopolitan what it's like to work there
IPC advertising head Caroline McDevitt departs
LONDON - Managing director of advertising at IPC Caroline McDevitt is to leave the company at the end of the year. McDevitt, a former chief executive of audience measurement body BARB, said she is lea...
Customer publisher group focuses on digital
LONDON - The Association of Publishing Agencies (APA) has appointed former i-level Search head Amanda Davie as a head of digital in a move to promote customer publishers' digital activities.
Ladbrokes puts customer magazine on hold
LONDON - Ladbrokes has pulled the winter edition of its award-winning quarterly betting magazine 'Close Up' as it reviews its future.
Business-news brands benefit from financial crisis
LONDON - There can be few media companies finding much cheer in this recession but business-news brands, across various platforms, are fast becoming indispensable sources of information for up-to-date...
Table test
Table test
Marie Claire editor exits amid sales slide
LONDON - Marie O'Riordan, the editor of IPC's 'thinking women's' monthly title, Marie Claire, is leaving after seven years at its helm.
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