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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...
Consumers use social commerce to validate purchases with peers
Consumers are using social commerce applications to give their purchases the "validation of the crowd".
Co-operative Food to launch digital and print customer magazine
The Co-operative Food is launching a bi-monthly in-store customer magazine and a bi-monthly digital magazine on 14 March.
Time Out's marketing director Booth exits for The Hut Group
Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew Booth to online retailer The Hut Group.
Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE
Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.
Elle magazine creates app and campaign for Nokia 700
Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone, the Nokia 700.
Merrill Lynch targets rich via luxury yacht mag
Merrill Lynch Wealth Management and superyacht brokerage house Yachting Partners International have partnered to launch a magazine for the super-rich called 360 Degrees.
MAGAZINE ABCs: Brands continue to invest in print despite Sky retreat
Customer publishing, once dismissed as vanity publishing, accounted for six of the top 10 largest circulating magazines in the first six months of the year, and a quarter of all titles in the Top 100.
Best Buy to launch customer magazine
The electrical goods retailer Best Buy is to trial a free customer magazine called LoveTech.
Curbs on marketing and media proposed by childhood review
The long-awaited Bailey review on the commercialisation and sexualisation of childhood has called for a number of clampdowns that will have a direct impact on the marketing and media sectors.
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