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Think BR: Publishing's multi-platform future
Today's PPA conference is a chance for the industry to take stock of where we've come from and make sense of where we're going, writes James Papworth, marketing director, PPA.
Trading places: this week's people moves
James Murdoch resigns his News International executive chairman role and Tesco promotes Carolyn Bradley to group brand director, in Brand Republic's round-up of this week's people moves in advertising...
Think BR: The UK loves magazines, but circulations only tell part of the story
ABC print figures are like TV overnight ratings: they're a vital element of the trading mechanism and give a guide to popularity but don't tell whole story, argues James Papworth, marketing director, ...
Think BR: Advertisers hold firm in face of global challenges
The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.
AOP Summit 2011: Publishers behind Ikea in digital stakes
Publishers should monitor their online ad inventory as closely as Ikea monitors the amount of couches in its warehouses, Jakob Nielsen, GroupM's managing director for interaction, told the AOP Digital...
Think BR: It's a golden age for cross-border magazines, says Fipp's leader
Ahead of the 38th Fipp World Magazine Congress industry extravaganza in India next week, Chris Llewellyn reports on a booming part of the magazine industry tipped for 30% growth in 2011.
Trading places: this week's people moves
Pippa Dunn's promotion to CMO at Everything Everywhere is one of several appointments in BR's round-up of this week's people moves in advertising, marketing and media.
Think BR: Magazine leader says vive la revolution!
Ahead of today's magazine ABCs, PPA chief executive Barry McIlheney offers his thoughts on the evolving magazine industry and the need to look beyond the headline print figures.
Festival fever
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
Trading places: this week's people moves
Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe of management including its top marketer, in BR's round-up of this week's people moves in advertising,...
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