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Media Bitch's Diary 24 May
This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.
Future plans new launch as iPad sales hit £3m
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.
Future reports pre-tax loss but digital revenues surge
Future, the specialist magazine publisher, has reported a pre-tax loss of £700,000 in the six months to March 2012, but said digital revenues have surged by 37% as it becomes a more digital-centric bu...
Media360: The Week's commercial leader talks about adapting to the iPad
It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.
Gardeners' World magazine prepares scratch-and-sniff edition
Immediate Media is to publish a special scratch-and-sniff edition of its monthly title Gardeners World on Friday (25 May).
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...
Hubert Burda sells Love it! And Full House! magazines
13.15 UPDATE: Hubert Burda Media UK has sold real-life titles, Love it! and Full House!, to a start-up called Pep Publishing Ltd that is majority-owned by Hubert Burda Media UK chief executive Luke Pa...
Metro leads cross-media partnership for Men In Black 3
Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign to generate buzz about Sony Pictures' 'Men In Black 3' film.
'The Exclusives' set to hit ITV2 this week
ITV2's new show 'The Exclusives', which follows six aspiring journalists competing to land celebrity stories and win a contract at Bauer Media, starts this Thursday.
Look launches 'Look What I'm Wearing'
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
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