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Raymond Snoddy on Media: BBC should think smaller
The BBC Trust would do well to call for a scaling back of the Corporation's online expansion plans.R
UK media owners ignore the lucrative Polish audience
LONDON - This week's UK launch of Polish newspaper Fakt demonstrates that the country's 750,000-strong community on these shores has become a well-established presence that is growing both in affluenc...
Birmingham Post to adopt compact format
LONDON - Trinity Mirror is to relaunch its Birmingham Post broadsheet in a compact format in the autumn with a new-look website as part of extensive plans for its regional titles.
BT sponsors cycling event for prostate cancer charity
LONDON - BT has signed up as a sponsor to 'The Real Man Cycling Challenge', a London-based race being held to raise awareness of prostate cancer.
Marketing cutbacks worst since 9/11
LONDON - Marketing budgets have suffered the most dramatic decline since the 9/11 terrorist attacks in 2001, according to the latest edition of the IPA Bellwether Report.
Web advertising at regional newspapers helps offset drop in print editions
LONDON - Gloomy headlines about the credit crunch may come back to bite newspapers on the backside, as the regional press has become the latest medium to be hit by the economic slowdown.
Outdoor industry braced for hit as DfT rules on emissions data
LONDON - The outdoor advertising industry is bracing itself for a loss of revenue as car advertisers look to shift spend away from the medium to avoid being forced to include CO2-emission and fuel-eco...
ISBA attacks government rule that outdoor car ads must carry CO2 warnings
LONDON - Advertising body ISBA has condemned new government regulations that require the inclusion of environmental information on outdoor car ads.
Publishers claim EU 'traffic light' labelling plan for car ads unfair hits print industry
LONDON - The print media industry has hit out at EU plans to enforce stricter rules on car emission information on print advertising which it believes will drive advertisers to other media.
Northcliffe Media campaign highlights benefits of selling cars both online and in print
LONDON - Northcliffe Media has unveiled a new advertising campaign to support the launch of Motors.co.uk across online and print brands.
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- Sales Executive, AdMedia
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