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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...
Locog defends role of embattled Olympic sponsors
Locog has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.
Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum
MPs have proposed that brands use their adspend to help enforce regulation of newspapers.
Privacy report recommends that brands police newspapers and urges Google action
A parliamentary committee charged with investigating the UK's privacy laws has recommended that advertisers should help enforce regulation of newspapers and that Google should to do more to restrict o...
ISBA Conference: Advertisers to explore taking a role in press regulation
ISBA has pledged to explore the possibility of supporting Lord Hunt's new-look Press Complaints Commission by having its advertising members favour those newspapers who are part fo the industry body.
T-Mobile, O2 and Vodafone targeted by anti-Sun campaign
T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of comments asking them to pull their advertising support of News International's new Sunday edition of The Sun.
Editor's Comment: High-wire act for The Sun on Sunday
Although they're not shouting too loudly about it, some advertisers have missed the News of the World since its closure last July.
Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday
Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.
News International marketer Dawe to leave newsprint for HarperCollins
Barnaby Dawe, the marketing communications director at News International, is leaving the newspaper industry to become the chief marketing officer for book publisher HarperCollins.
Review of the Year: Top 10 marketing mishaps in 2011
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
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