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Think BR: Launching Newsworks
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.
National newspaper ABC figures for April 2012
A breakdown of the key figures from the April 2012 ABC national newspaper circulation report.
National newspaper ABC figures for December 2011
A breakdown of the key figures from the December 2011 ABC national newspaper circulation report.
IAB building brands trilogy: Starbucks Via
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK N...
Think BR: Advertisers hold firm in face of global challenges
The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.
AOP Summit 2011: Publishers behind Ikea in digital stakes
Publishers should monitor their online ad inventory as closely as Ikea monitors the amount of couches in its warehouses, Jakob Nielsen, GroupM's managing director for interaction, told the AOP Digital...
Appointment to view: London Mayor hails Standard's Dispossessed campaign 'media at its best'
London Mayor Boris Johnson hailed the Evening Standard's Dispossessed campaign "a classic example of a great media campaign" at an event last night to promote a book that will help raise money and awa...
Traffic to online retailers falls in June
The uncertain economic outlook affecting the High Street appears to be spreading online as ten out of 12 major retail brands attracted fewer online visitors in June than in May, according to the lates...
Mirror bucks the trend as newspaper sites falter in June
In one of the worst month on month performances since ABC records began, all of the websites for the UK's national newspapers lost readers last month, apart from the rising Mirror.co.uk.
Piers Morgan drawn into hacking scandal as interviews emerge
CNN 'Tonight' host and former tabloid editor Piers Morgan is being drawn deeper into the phone hacking scandal today as interviews emerge in which he appears to suggest that the practice was widesprea...
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- New Business Director - Mobile Media Agency - £100K+, Propel
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- Sales Director - RTB - Direct Sales, Propel
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