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Think BR: Launching Newsworks
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.
The Sun plans Euros and Olympics assault
The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 201...
Sun website traffic little moved by Sunday print launch
The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data...
Clifford named Newsworks strategy director
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body, Newsworks, as its director of client services and strategy.
DMGT'S national and regional titles axe nearly 600 jobs
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported ...
Media360: Printed newspapers have a healthy future says Evening Standard man
The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn i...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise th...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...
Mirror titles in Euro 2012 deal with Gala Coral
Gala Coral is to be the Daily and Sunday Mirror's sole betting partner for the Euro 2012 tournament as part of a £500,000 deal brokered by The7stars.
Rebekah Brooks brands hacking investigation 'expensive sideshow' and 'waste of public money'
Former News international chief executive Rebekah Brooks has branded the investigation into phone-hacking at the News of the World that led to her being charged this morning with perverting the course...
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