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CCTV to dominate audiences and ad income
BEIJING - CCTV is set to be the big winner at this year's Olympics in terms of audience and ad revenue.
Thai media industry calls for pay-TV ad law
BANGKOK - A lack of regulation for cable TV advertising has seen 'improper' ads for socially sensitive products, such as erectile dysfunction remedies, plastic surgery and sex toys, surface on pay-TV ...
MediaCorp strikes mobile TV tie-ups
SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes, including its Olympics coverage.
Ellips Cologne launches star-filled TV drive
MANILA - Ellips Cologne, a perfume brand targeted at teenage Filipinas, has unveiled a star-studded ad campaign featuring popular MTV VJ Andi Manzano and boy band Sabado Boys.
SingTel announces on-demand TV tie
SINGAPORE - A pay-TV war has broken out in Singapore as SingTel's mio TV aims to put a dent in StarHub's domination of the cable market.
Regulation needed for "improper" ads on Thai cable TV
BANGKOK - A lack of regulation for cable TV advertising has seen "improper" ads for socially sensitive products and services, such as erectile dysfunction remedies, plastic surgery and sex toys, surfa...
Live Issue... Media owners must wait for the Olympic storm to pass
Barely a week goes by without news of another Chinese media crackdown.
MediaCorp unveils brand identity for Caldecott HD
SINGAPORE - E&P Associates, the branded content agency formed after the closure of English & Pockett in Singapore, has created the brand identity for MediaCorp's recently launched international HD cha...
MediaCorp links with telcos to trial mobile TV
SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operations M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes such as the Beijing Olympics and Barclays ...
StarHub fights back in Singapore's pay-TV war
SINGAPORE - StarHub, Singapore's largest pay-TV operator, has responded to rival SingTel's mio TV offering on-demand services by announcing it would launch its own video-on-demand services soon.
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