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Media360: John Lewis marketer Craig Inglis on surprising consumers
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...
Tesco extends branded portfolio content with TV plans
Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy.
Virgin Media pulls Doctor Who TV ad after BBC row
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR servic...
Reebok fitness competition lands TV slot
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show documenting the Reebok-sponsored CrossFit Fitness Championships.
American Express backs C4 'Hidden Talent' documentary series
American Express is using a six-part, branded-content series on Channel 4 to boost awareness of its 'Realise the potential' positioning.
US sportswear brand Under Armour targets Europe with MTV show
Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US.
Editor's comment: TV's refuseniks are a breed apart
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.
Sky to launch pay-as-you-go content for non-subscribers
Sky is taking on LoveFilm and Netflix by launching its own pay-as-you-go internet TV service, which will allow consumers to watch some of its movie and TV content whether they are Sky subscribers or n...
Insurer RSA adds Sky marketer amid restructure
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.
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