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AGENDA: Putting a price on K-C’s global work - The debate about how much agencies get paid
The Andrex puppy was this week caught in the crossfire of an increasingly bitter war of words over Kimberly-Clark s decision to hand its pounds 100m global business to J Walter Thompson. It is not unu...
Putting a price on a balanced outlook
The weapon of price, so effective when used as a rapier, seems to be in danger of becoming a blunt instrument. So argues Amanda Richards in this week s issue of Marketing (page 18).
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