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We’re being wooed by multi-media choice

of the zeitgeist probably came last week from Ofcom's senior partner, Ed Richards, who said that people were being ...

Brands that came from nowhere

the zeitgeist of the times. The Atkins Diet's emphasis on low carbs was a message people were receptive ... . But it is a brilliant example of how a business can tap into the zeitgeist of the times without relying ...

Gunning for the triple X factor

in the four weeks prior to launch. "In that short space of time, you try to make a movie part of the zeitgeist ...

For & Against - Are there no characters in media any more?

Zeitgeist has spread across the media sector and the result is what we see today. Nostalgia isn’t what ...

100 days to shape up

by Nuts and Zoo. It is true that Loaded was always more about agenda setting and zeitgeist indexing than ...

Food for thought from new mag

. She then ends her piece with a zeitgeist-antenna view of the future: “Those who can do so will work ...

FROM THE SHOP FLOOR

client (I was agency-side for several years) I expected to be less connected to the media “zeitgeist ...

Planners ? get creative

discipline is broader than just the current zeitgeist for all things neutral and strategic. It is as critical ...

FEATURE - magazines

they were five years ago. A key strength of magazines is that they can capture the prevailing zeitgeist ...

ZEILER?S ZEITGEIST BOOSTS FIVE

ZEILER?S ZEITGEIST BOOSTS FIVE

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