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Think BR: Launching Newsworks
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks. ... This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ... concept of newsbrands; in other words, while newspapers in print account for 90% of the national press ... newspapers are dying on their feet, circulations are going through the floor and readers are migrating ...
The Sun plans Euros and Olympics assault
Cup, while the Daily Mirror also sold copies there. It is unclear if rival newspapers are planning ...
Public Sector: Scotsman in 'spin' apology
The Scotsman newspaper has been forced to apologise after accusing the Scottish Government
The Week
of the Newspaper Licensing Agency's Web End User Licensing Scheme, meaning licensing can now begin. Blue Rubicon ...
Sun website traffic little moved by Sunday print launch
of the online newspaper sector, MailOnline and Guardian.co.uk , once again outgunning the competition ...
Clifford named Newsworks strategy director
Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper ... and 2000. The NMA relaunched as Newsworks this week to reflect the variety of platforms that newspaper ...
DMGT'S national and regional titles axe nearly 600 jobs
. But it said this was partially offset by cover-price increases of its newspapers and by cost savings ... that Mail Online the market-leading national newspaper website continues to perform strongly ... newspaper website. Underlying revenues at Associated's digital-only business grew by 15% to 41m ...
Is Saturday key for brands?
We've always known that daily newspapers have their biggest sale on a Saturday. Not for nothing is there a far bigger Saturday print run than on weekdays - and circulation directors have always kept media ... newspaper at a leisurely pace with breakfast after a long lie-in, shopping might be the very next thing ...
Two decades of tuning in to commercial radio
and Newsworks (formerly the Newspaper Marketing Agency), at the time the RAB was doing something new. When ...
How we learned to stop worrying and love failure
that provoked a tabloid newspaper to run an article with the headline: "BULLIED FAT BOY AD BAN." There was a ...
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