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Heineken and i launch co-branded app

Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers

US online advertising spend set to overtake all print and DM

The report from marketing analyst Outsell forecasts that marketers will spend $119.6bn on digital strategies and $111.5bn on print, including ads in newspapers and magazines and all direct mail. Overall, US ad spend is expected to return to growth and increase 1.2% to $368bn. Despite the growth of online ...

Daily Mail launches subscription service

LONDON - The Daily Mail has become the latest newspaper to launch a subscription service ... The mid-market newspaper's offering will mirror subscription services launched by rival newspaper groups, including The Daily Telegraph, Daily Express, The Times and Independent. Unlike the Express, the Daily Mail will not promote its subscription service in the daily newspaper due to concern ...

Sky rejects contract publishing option and takes mag in-house

's red-top titles and its quality newspapers. Sky had considered contracting out Skymag to another ...

Direct MediaCom in £5.5m account win

in direct mail and press, including extensive advertising in Sunday newspaper supplements. ...

Green in focus as Standard plans Eros card extensions

, and is being run in conjunction with carbon offset group ClimateCare. The Associated Newspaper owned ... .co.uk/green, but is expected to be made available through newspaper merchandisers in the future. The Eros card operates in a ...

Times Media cuts 15 jobs

The restructure, initiated before Christmas, affected 15 roles out of the department s total 45 staff. However, the newspaper group insists it plans to make new hires to bring its total headcount back up to 45. A Times Media spokesman said that the new positions would be in more upscale areas ...

Standard poised to offer loyalty card

The card, which would use similar technology to the Oyster card, is slated to be called Eros after the newspaper s emblem -- and is likely to involve third-party brands. It is also understood ... would work are yet to be released. If the card were introduced, it would be a first for the newspaper ...

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