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Large-scale NFC ads trial gets 3,000 people to interact
-enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ...
The changing face of music tie-ups
number of fans could download it for free. Smirnoff also printed a 'VIP access card' on limited-edition packs, giving fans access to a free remix track to download. It has recently rolled out an ad campaign ...
Double Standards - 'Out-of-home and mobile will be great partners'
greater measurability. With research saying how 50 per cent of consumers are now downloading promotions ...
My Media Week: Charles Courtier
to watch a whole movie, so instead, I download episodes of 'Modern Family' and 'Mad Men' on my iPad ...
Media360: The Week's commercial leader talks about adapting to the iPad
for the current affairs magazine has achieved more than 106,000 downloads in the UK. Together with its sponsorship deals and 185,000 downloads in the US, The Week's app is said to be on course to generate more ...
Orange invests in film ties after sponsorship review
film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...
Jagermeister
music, sponsoring festivals such as Download and Ozzfest as well as its own Jagermeister Music Tour ...
Think BR: Brands and the pleasure principle
engagement with you - whether it s my time to watch an ad, download a free app, or pick you off the shelf ...
Chelsea Apps factory launches Tom Daley Dive game
." The game is available to download free from the App Store for iPod Touch, iPhone and iPad. Users can ...
Uefa ramps up digital presence in Champions League final run-up
't attend the festival in person will be able to download the Android app to access unique content from ...
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