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Large-scale NFC ads trial gets 3,000 people to interact

-enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ...

My Media Week: Charles Courtier

to watch a whole movie, so instead, I download episodes of 'Modern Family' and 'Mad Men' on my iPad ...

Media360: The Week's commercial leader talks about adapting to the iPad

for the current affairs magazine has achieved more than 106,000 downloads in the UK. Together with its sponsorship deals and 185,000 downloads in the US, The Week's app is said to be on course to generate more ...

ITV signs up Pepsi for Shazam-enabled ad in BGT final

and merchandise. The app will also link to iTunes, so users can download the ad's official soundtrack, the 'Let ...

PPA Conference: Future chief champions digital transition

on the Newsstand and 30 million downloads on container apps (free mags and editions). Additionally ...

PPA Conference: Digital piracy is 'knocking firmly on the door of publishers'

of pirated magazines being illegally downloaded. The anti-Piracy Portal launches on May 14 and will run ...

My Media Week: Steve Hyde

into a download of 'Great British Menu' on iPlayer I'm starving when I walk in the door ...

Rupert Murdoch's message to News International staff after MPs report

Times, assisted by outside counsel, Linklaters. We found no evidence of illegal conduct other than a ...

LinkedIn steps up mobile strategy with iPad launch

Mobile is the fastest-growing service at LinkedIn and, according to the company, it receives 22% of traffic from mobile devices. The new iPad app, which is available to download for free from today (26 April), has been designed with a view to being a reading tool, for its industry news content. It has ...

Virgin Media revenues rise 2.4% in Q1

,600 for the three months. The company s superfast broadband base, which gives consumers download speeds of 30Mb ...

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