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Publicis London launches iHobo app to raise homeless awareness
LONDON - iPhone users can download their own homeless person with a new app called iHobo. ... iPhone users get to make decisions impacting the virtual homeless person s life, such as offering food, money or emotional support, and alerts are sent to notify the user when the iHobo needs help. The app, made by Publicis London for the homeless charity Depaul UK, makes the point that homeless people ...
Dating site tests geo-targeted mobile ads
time on iPhone and iPod Touch users across London.
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