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Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

." In addition, Cond Nast has just completed an in-app survey of the May issues of GQ and Wired. Top line ... remembered a Burberry ad and 76% of Wired readers recalled an Audi ad in the May app. GQ app users spent on average two hours 45 minutes with the issue, while Wired app users spent two hours 52 minutes, on average ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

The companies have begun a trial on Stagecoach's bus network in Cambridgeshire. It enables bus passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones ... 's and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...

Hunt lobbied Cameron on News Corp's behalf

By Maisie McCabe, 25 May 12, 09:35

operator, available from paper to web to TV to iPhone to iPad. Isn't this what all media companies have ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba ... In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...

Think BR: What brands can learn from start-ups

By Ronnie Crosbie, 25 May 12, 08:00

screen phone has been so rapid that iPhones and the like have become ubiquitous, even amongst ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

the business. One of the main criticisms of the platform is that developers are not creating as many apps ... this apparent weakness with a humorous swipe at Apple: 'We wanted to avoid having the 100 fart apps available ...

Why we're loving - Scott Holmes and Tom Rotthenberg

24 May 12, 08:00

WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We ... Star Wars discussion, we created an app that transformed people's existing social media as if happening ...

Russell Davies: Great technology is useless if it's giving people the creeps

By Russell Davies, 24 May 12, 08:00

they are and roughly how old they are. This information is then aggregated and presented on apps to anyone who ...

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