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Media360: The Week's commercial leader talks about adapting to the iPad

By Arif Durrani, 22 May 12, 08:30

It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week ... thing we learnt is that just making it look the same doesn t work on the iPad." Earlier this month, at the PPA's Publishing+ conference, The Week's chief executive Kerin O'Connor detailed how the iPad app ... In the second video below, Weeks talks about how the publisher is approaching ad sales for its iPad edition ...

PPA Conference: Tim Brooks on the new found optimism for professional publishers

By Arif Durrani, 09 May 12, 03:47

Talking at the PPA Publishing+ conference today (9May), Brooks describes a "more outwardly facing, less hunched, and less worried" feel to the industry. He urges publishers to seize the initiative and new revenue streams that are opening up, particularly in the world of Tablets, led by Apple s iPad ...

Sector Analysis: Television in 2012

By Mike Fletcher, 25 January 12, 02:30

, which mixes social content and ecommerce with an interactive TV guide as part of an iPad, iPhone and web ...

Plusnet to sponsor Celebrity Big Brother

By Maisie McCabe, 21 December 11, 09:15

and on short-form content on the official Facebook site, as well as on mobile and iPad. The first show ...

Sport launches iPad app with GroupM

By Maisie McCabe, 24 November 11, 04:54

Sport, the UTV Media-owned free magazine, is launching a free iPad app tomorrow (25 November ... The iPad app will contain a digital edition of the print magazine as well as extra content ... . Sport launched a redesigned print magazine with a new masthead in October ahead of the iPad launch. A spokesman for Sport said the iPad app gives the readers added value by building on the redesign with more ...

Awards set to be biggest media event of the year

By Mark Banham, 13 October 11, 10:38

BBC Magazines for Good Food iPad app ChannelFlip Media for Regaine The Independent ...

Media Week Awards full shortlist revealed

By Jeremy King, 31 August 11, 09:09

YouTube Media idea - launch BBC Magazines for Good Food iPad app ChannelFlip Media ...

Ad recognition app to feature in FT super-yacht campaign

By Daniel Farey-Jones, 17 June 11, 04:15

The print ad is an existing ad that will now feature a prompt for readers to download the AurasmaLite app to iPhone 4 or iPad 2 to watch action from a race sponsored by the client, Wally Yachts, and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ...

Mercedes-Benz takes over Evo iPad app

By Katherine Levy, 18 April 11, 03:45

with Mercedes-Benz to promote the new C-Class Estate Sport on its iPad app. ... -out" on advertising for the April and May issues of the Evo iPad app. No other advertiser will have a platform on these two iPad issues. The ads include film and photography of the car created by the in-house film team ... the iPad app, which also features an interactive panorama view of the interior. An ad on the app ...

60 Second Spot: Jeremy Slattery, City AM

By Sarah Johnson, 03 February 11, 11:30

expansion and its launch this month as a paid-for app on the iPhone and iPad

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