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Heineken and i launch co-branded app
will incorporate i and Heineken branding. A campaign supporting the free-to-access app will run in the i and its ...
MAGAZINE ABCs: Tesco swells customer magazines circulation
recipes." Its arrival means there are now eight free brand-marketing-focused titles in the top 10, up ...
Gary Rhodes launches customer magazine
Rhodes is a new high-end monthly magazine which coincides with the Michelin-starred chef's 30 anniversary in the restaurant business. The perfect-bound publication will have a print run of 20,000 for the first 12 months and will be distributed to customers at his restaurants for free, including those abroad ...
VW releases customer magazine on iPad
The unveiling of VW's app has been timed to coincide with today's European launch of Apple's iPad . The free-to-download app, which will be available to UK and mainland European consumers when it launches imminently, will be published quarterly in five languages. VW will also publish an internet version of DAS ...
Beaverbrooks appoints Axon to publish customer magazine
The biannual title is distributed free to customers through 66 Beaverbrooks shops around the UK. The contract was previously held by publishers Some People Design. Axon's other clients include Marks Spencer, Michelin and the University of Bedfordshire. ...
Twix creates teatime appeal
: the narrator promotes the offer of a free cup of tea with every bar purchased. Consumers can enter a ...
Blyk partnership with Orange to signal end of free mobile credit model
that promises to put an end to its free-mobile credit model. ... Blyk has acquired in excess of 200,000 users in the UK since launching in 2007, all provided with free credit in exchange for receiving targeted advertising. This is set to end on 26 August when Blyk's new partnership with Orange will start. Blyk's current members will be given the option to migrate ...
APA launches new initiative for customer publishers
The initiative, APA Planners, encompasses a range of services for planners, such as monthly briefings and seminars, a dedicated website for planners, and an extension of the APA's free business ... operating officer Julia Hutchinson. The APA said the service, which will be free of charge, will offer ...
Royal Mail targets advertisers and media agencies
agencies to also reinforce the value of direct mail. The site will be free to view and subscribers can ...
Gregory resigns from Blyk
users free calls in return for receiving ads and promotions, said it had signed up double the number ...
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