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Breaking free
A year ago, we reported on three individuals who had given up comfortable jobs at the top of their profession to go it alone. A year later, Clare Goff asks – any regrets?
Free Media: Planning for the free world
What do media brands have to do to win the attention of Generation Free, the new age of consumers ... There may be no such thing as a free lunch and, by the same token, there's probably no such thing as free media - ultimately, somebody always pays. But try telling that to a new generation of consumers who take it for granted that they don't have to pay for the media they consume. From free newspapers ...
Free Media: The radical economics of free
Chris Anderson, editor-in-chief of Wired magazine, tells Media Week why the abundance of free ... selling very niche books, and his forthcoming Free: The Future of a Radical Price explores the growth of free media - mainly online - and explains what this means for society and the industry. "Plenty ... do online gets cheaper by 50% every year. The model for free is essentially this: in a competitive ...
Is the future free?
As falling newspaper sales spark concern for publishers, does the increasing variety of free ... us believe, there is a shift in the market, as free content becomes more commonplace. From paid-for newspapers online editorial, to the jostling of street distributors outside train stations, free content has ... four free daily newspapers (City AM, Metro, thelondonpaper and London Lite), and two weekly men ...
Is the future free?
London is now a city awash in free newspapers. As of last week, two new afternoon titles are being ... will have some kind of free edition, which could simply be more of a news digest without the detail ... pot of money," says Williams. Ian Clark, general manager of News International Free Newspapers ...
Free titles driving growth
Free titles driving growth ... If you look down the list of consumer publishing sectors, one thing is clear. Where there is growth it is largely driven by the free publications, chiefly customer magazines. This can be seen in the UK’s largest consumer publishing sector, women’s lifestyle and fashion, which has grown 40.5% year ...
Thelondonpaper seeks Free help
Generation Free research. ... Following the News International-owned free paper's initial Generation Free research and event earlier this year, thelondonpaper is looking to recruit five planners or buyers of different levels of experience willing to take part in the next phase of research. Generation Free analyses the future ...
AOL offers free broadband
AOL is offering new customers a free month of broadband access, provided that they sign up for a 12-month subscription package with the provider. The promotion will charge customers AOL's standard £27.99 per month for the twelve out of 13 months of the deal, although customers will still have ...
Free deodorant for students
Body odour problems should be a thing of the past for university students after Coty UK re-signed a sponsorship deal with the governing body for UK university sport.
Free Media: Free consumers value time, not money
Do you distrust Google because it is free? When you Skype, do you marvel at its technology less ... In September 2006, we were sure Generation Free, the ABC1 18 to 35-year-olds who have grown up ... research among Generation Free revealed that the number one activity they admitted to on their evening ... made free papers respectable. Most of our audience can afford to buy a newspaper ...
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