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Conde Nast offers advertisers tablet metrics
." In addition, Cond Nast has just completed an in-app survey of the May issues of GQ and Wired. Top line ... remembered a Burberry ad and 76% of Wired readers recalled an Audi ad in the May app. GQ app users spent on average two hours 45 minutes with the issue, while Wired app users spent two hours 52 minutes, on average ...
Are you suffering from a digital eating disorder?
Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing ...
Everything Everywhere and Stagecoach trial mobile contactless fares
The companies have begun a trial on Stagecoach's bus network in Cambridgeshire. It enables bus passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones ... 's and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...
Tesco pushes virtual clothes in small London stores
the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...
Pepsi Max unites football and music stars in Facebook app
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba ... In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
the business. One of the main criticisms of the platform is that developers are not creating as many apps ... this apparent weakness with a humorous swipe at Apple: 'We wanted to avoid having the 100 fart apps available ...
Russell Davies: Great technology is useless if it's giving people the creeps
they are and roughly how old they are. This information is then aggregated and presented on apps to anyone who ...
Why we're loving - Scott Holmes and Tom Rotthenberg
WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We ... Star Wars discussion, we created an app that transformed people's existing social media as if happening ...
Two decades of tuning in to commercial radio
's LovesRadioAds app, created by Propeller Mobile, will provide a searchable bank of ads for planners and creatives ... the LovesRadioAds app and RadioGauge Predict to promote radio advertising ...
Inside: Critical mass
the Grand Prix at Cannes. For Gucci, Critical Mass produced one of the first iPad apps in the market ... -time buyers who value the space. A website app puts viewers in the driver's seat and allows them to look round ... . The campaign was full of firsts, including a smartphone app that enabled LEAF drivers to control ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
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