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Conde Nast offers advertisers tablet metrics
." In addition, Cond Nast has just completed an in-app survey of the May issues of GQ and Wired. Top line ... remembered a Burberry ad and 76% of Wired readers recalled an Audi ad in the May app. GQ app users spent on average two hours 45 minutes with the issue, while Wired app users spent two hours 52 minutes, on average ...
RAB launches planning and creativity tools
app will put a vast range of radio ads directly into people's hands." Both tools are available as apps and can be found on the RAB website . The LoveRadioAds app was built by Propeller Mobile ...
RAB celebrates 20 years of championing commercial radio
initiatives at its birthday celebrations today, RadioGauge Predict and LoveRadioAds app, both aimed at helping ...
Media360: Spotify preaches the gospel of music
The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards. Maples said: "Last year, we went from a clever little music app, to a genuine, ambitious, scaled digital ...
Media360: The Week's commercial leader talks about adapting to the iPad
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around ... to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ... , at the PPA's Publishing+ conference, The Week's chief executive Kerin O'Connor detailed how the iPad app ...
Gardeners' World magazine prepares scratch-and-sniff edition
.com, GolfMagic.com and MadeforMums.com. Gardeners' World is also launching its second iPad app 100 Greatest Plants this week, following the Gardeners' World Grow Your Own Fruit and Vegetables app in March ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
apps) now commanding on average 2 hours 37 minutes a week, up from from 1 hour 55 minutes in 2010 ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging ... believes will be successful in the market. In particular, Fletcher focused on Zeebox, an app which ...
Sony partners Blinkx to expand video content
The Blinkx app for Sony gives users access to Blinkx s index of premium content through its 18 different video channels. The app is available on devices including Bravia televisions, Blu-ray disc and streaming media players and home theatre systems. Channels are split into categories including sports ...
General Motors confirms it is 'reassessing' Facebook ad spend
GM has trialled branding on Facebook for a number of its car marques, including a new app for US brand Chevrolet. A spokesman for GM told Media Week the company "had reassessed our Facebook advertising plans and by mid-year we will no longer be advertising on Facebook". He added: "We remain ...
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