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Media360: Spotify preaches the gospel of music
The music-streaming company booked the choir to demonstrate the power of music, according to Chris Maples, UK managing director and European sales director, who delivered a short pitch afterwards. Maples said: "Last year, we went from a clever little music app, to a genuine, ambitious, scaled digital ...
Media360: The Week's commercial leader talks about adapting to the iPad
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around ... to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ... , at the PPA's Publishing+ conference, The Week's chief executive Kerin O'Connor detailed how the iPad app ...
MEC's Tong talks mobile apps and advertising
mobile apps present a great opportunity for innovative advertisers. ... Speaking to CNBC, Tong admitted that the majority of revenue from successful apps came from upselling the users to making in-apps purchases themselves. However, she said it was anticipated ... were rising to the challenge of keeping app advertising interesting and innovative and not off ...
Sector Analysis: Television in 2012
app, sold a 10% equity stake to British Sky Broadcasting in December. The deal will result in Zeebox's functionality being incorporated into BSkyB's mobile apps, but it also allows Zeebox the freedom ... million downloads of the ITV Player app and an increase in watching long-form programming on mobile ...
Absolute Radio sets date for targeted ads in streaming
"biggest ever" combined weekly active app users figure during the Christmas break at 124,400, up 19 ...
Sport launches iPad app with GroupM
Sport, the UTV Media-owned free magazine, is launching a free iPad app tomorrow (25 November ... The iPad app will contain a digital edition of the print magazine as well as extra content ... spokesman for Sport said the iPad app gives the readers added value by building on the redesign with more ... and BT will advertise through the app. Tom Wilkinson, head of partnerships at WPP agency Mindshare ...
Awards set to be biggest media event of the year
BBC Magazines for Good Food iPad app ChannelFlip Media for Regaine The Independent ...
Media Week Awards full shortlist revealed
YouTube Media idea - launch BBC Magazines for Good Food iPad app ChannelFlip Media ...
Ad recognition app to feature in FT super-yacht campaign
the AurasmaLite app to iPhone 4 or iPad 2 to watch action from a race sponsored by the client, Wally Yachts, and the FT. Once the app is installed and running and the phone is pointed at the ad, video content ... will be able to watch the FT Wally Grand Prix Series come to life by downloading the free Aurasma App ...
Mercedes-Benz takes over Evo iPad app
with Mercedes-Benz to promote the new C-Class Estate Sport on its iPad app. ... -out" on advertising for the April and May issues of the Evo iPad app. No other advertiser will have a platform ... the iPad app, which also features an interactive panorama view of the interior. An ad on the app ... advertising solutions on new platforms such as the iPad." The Evo iPad app launched in December 2010 . ...
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