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Trinity Mirror hit by double-digit fall in ad revenues
-on-year advertising revenues in May, as the publisher's outgoing chief executive Sly Bailey is expected to face ... April. Advertising revenues across Trinity Mirror, which includes the Daily Mirror and over 100 ... indications are that advertising revenues in May are likely to be down 10%. Trinity Mirror's digital revenues were up 10% on the year during March and April. Across its nationals unit, advertising revenues were ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
ITV signed an exclusive deal with the audio-recognition service in April in order to become the only UK broadcaster to offer advertisers its functionality in TV spots. Viewers can use the Shazam app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad ...
News Corp profits rise 37% despite $63m hacking scandal charge
News Corporation has reported income before taxes of $1.28bn (£793.4m), a year-on-year increase ... According to its earnings release for the third quarter of its fiscal year (January to March 2012), News Corp made income before taxes of $1.28bn, up 36.7% from $939m the previous year. News Corp, whose assets include 20th Century Fox, Sky Italia and Fox News, reported total revenues of $8.40bn ...
JCDecaux's revenue rises 6.6% boosted by UK transport division
advertising portfolio across the world. "Our strong exposure to fast-growing markets and growing digital ...
PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin
it is changing so rapidly." MediaCom's Bozeat started the session with a pitch about how agencies, advertisers ... advertisers actually are fairly fickle in their release dates and they didn't want to be tied down in order ...
PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation
Lord Hunt, chairman of the embattled Press Complaints Commission, does not believe advertisers ... , floated the idea in March that advertisers could help bolster the PCC through adopting a kite-mark type ... such advertiser support might be necessary to maintain a consensus, he said. "Yes, I m not disagreeing but I ... of the very large tax free damages that you get in this country. "We ve got some of the most draconian ...
My Media World: Mark Slade
Mark Slade, managing director for 4th Screen Advertising has a novel trick for getting meetings ... I have worked in media since... I graduated and worked in various advertising roles at M C Saatchi, O2 and IMG, before setting up 4 th Screen Advertising in 2007. I was attracted ... that is responsible for developing amazing new ad formats and advertising techniques. Things like augmented reality ...
PPA Conference: Future chief champions digital transition
The main challenge facing the publishing industry is the decline of print, said Wood. He added: "As print markets decline and advertising migrates, how do you transition a print business to become a digital brand business before the changes in the market blow your business model apart; in other words ...
ITV revenue rises 13% in Q1 despite ad income dip
of the year driven by an increase in non-advertising revenues in line with our strategy of rebalancing ... down 1% in Q1. While the underlying television advertising market continues to be broadly flat, we ...
Outdoor Q1 revenues rise 3.1% to £213m
Digital revenues were up 42% year on year to 35.5m, reflecting advertisers' increasing adoption ... -up by advertisers and more investment by media owners." Overall, the 10 biggest outdoor advertisers were British ... Advertising Association in January 2011 . Follow Nick Batten on Twitter @NickBatten2 ...
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