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Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
Future reports pre-tax loss but digital revenues surge
Future, the specialist magazine publisher, has reported a pre-tax loss of £700,000 in the six ... to 61.1m on a statutory basis in the six months period. The group reported a pre-tax loss of 700,000, compared to pre-tax profits of 1.2m the year previous. Profits were hit by a difficult advertising market ...
4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ... of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...
RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give ... an advertising point of view we have seen some really excellent work from the radio owners over last 12 months ... and demonstrate the impact the medium is having on an advertiser s business." Thomas Thacker, broadcast ... this poses for advertisers. With radio advertising market revenue set to grow by 4.1% in comparison ...
Channel 4 advertising feels loss of Big Brother
Advertising revenues for Channel 4's main network fell by 19.5 million, from 598.5 million ... with the younger 18 34 year-old demographic, a popular target group for many advertisers. Big Brother became ... 2011. The ensuing drop in advertising contributed to total revenues at Channel 4's main network ...
PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation
Lord Hunt, chairman of the embattled Press Complaints Commission, does not believe advertisers ... , floated the idea in March that advertisers could help bolster the PCC through adopting a kite-mark type ... such advertiser support might be necessary to maintain a consensus, he said. "Yes, I m not disagreeing but I ... of the very large tax free damages that you get in this country. "We ve got some of the most draconian ...
London Evening Standard e-auction misses target with advertisers
More than £1.6m of premium advertising running in the London Evening Standard during the Olympics ... ,538,350, which included a number of commercial packages for advertisers during the Olympics. On offer were advertising slots including cover wraps, front and back page strips and page two and page three ad slots ... on offer to advertisers was the cover wrap on the opening day of the Olympics on July 27, which had a ...
Neil Jones to take commercial VP role at AOL Advertising Group
president of commercial at AOL Advertising Group, following a consultancy stint. ... Rechtman, the senior vice president of AOL Advertising.com Group in Europe. He is expected to be responsible for the strategic commercial direction of the group s combined content and advertising market through video, brand advertising, content and ad serving. The group includes Advertising.com, ADTECH ...
MEC's Tong talks mobile apps and advertising
mobile apps present a great opportunity for innovative advertisers. ... advertising revenue that helped developers build the platforms in the first place. Tong said media agencies were rising to the challenge of keeping app advertising interesting and innovative and not off ... traditional advertising and just thrown it onto a mobile. But mobile has great things like touch an entire ...
PPA launches Advertising Awards in association with Media Week
James Papworth, marketing director, PPA, tells Media Week why he is launching the Advertising ... .createExperiences(); The PPA Advertising Awards launched today (25 April) in association with Media Week, with five categories ... for entry until Tuesday 31 July. The PPA Marketing Board will also nominate and select the PPA Advertiser of the Year award. This award will go to an advertiser that has demonstrated exceptional utilisation ...
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