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Large-scale NFC ads trial gets 3,000 people to interact
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
DMGT'S national and regional titles axe nearly 600 jobs
print advertising revenues and the cost of promotional activity across its digital business ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted basis of 973m, down from 991m the year before. Pre-tax profits fell 14% from 121m to 105m ...
Future plans new launch as iPad sales hit £3m
IPC Media. The disposal comes as the group reports a pre-tax loss of 700,000, compared to pre-tax ... , pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
-focused media world? and "What client categories can benefit from increasing advertising through more relevance ...
RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give ... an advertising point of view we have seen some really excellent work from the radio owners over last 12 months ... and demonstrate the impact the medium is having on an advertiser s business." Thomas Thacker, broadcast ... this poses for advertisers. With radio advertising market revenue set to grow by 4.1% in comparison ...
Eye releases study on neuro effects of outdoor media
Eye, the international out of home advertising company, has released the results of a study looking ... of home advertising. According to Eye, while industry measures of exposure are important, they only tell ... treatments have an impact on how consumers think and feel about the brands advertised, and are key ... , responses to dynamic posters were 21% higher than responses to static posters. The impact of advertising ...
JCDecaux's revenue rises 6.6% boosted by UK transport division
advertising portfolio across the world. "Our strong exposure to fast-growing markets and growing digital ...
ITV revenue rises 13% in Q1 despite ad income dip
of the year driven by an increase in non-advertising revenues in line with our strategy of rebalancing ... down 1% in Q1. While the underlying television advertising market continues to be broadly flat, we ...
Clear Channel Outdoor losses widen as UK billboard revenue declines
Clear Channel Outdoor's losses before income taxes widened 84.7% to $60.5m (£37.4m) in the first ... to exclude non-cash compensation expenses such as income tax benefit, other income, equity in earnings ...
WPP reports 4% rise in revenues to £2.4bn
The world's largest marketing service group said its advertising and media investment management unit, home to Ogilvy, JWT, MediaCom, performed strongly and grew 6.2% to 973m in the quarter. WPP said new business wins totalled 1.159bn in the quarter, compared to 845m in the previous quarter ...
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