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The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more ... advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ... of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...
SAS moves into real-time bidding arena
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company ... , said: "Digital advertising has huge potential to benefit from the application of advanced analytics ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
, had used its own data to come up with smarter packages for advertisers but had also set up an ad ...
Emap picks data specialist as chief executive
Group. It recorded pre-tax profits of 27m in the 12 months to the end of December last year ...
Channel 4 in 'multimillion' pound data and CRM investment
to understand and develop viewer relationships and harness insights for advertisers. ... of corporate and commercial research, has been promoted to the role of head of advertising research and development. Whitehead said: "The head of advertising research and development will ensure that advances in data analytics and audience engagement metrics are utilised to help evolve our advertising model ...
Yell profits drop as print revenues fall 18%
Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m ... In its year-end financial results this morning (17 May), the company reported that pre-tax profits dropped 4m from the 70.3m Yell generated the previous year. Group revenue suffered a 12% year-on-year drop to 1.88bn over the 12-month period. Revenue from its Yellow Pages print business fell 18 ...
Gary Rhodes launches customer magazine
in Dubai and Grenada. Approximately a third of the magazine is advertising. Launch partners include high ...
Dating site tests geo-targeted mobile ads
LONDON - Dating site Loverstruck.com is testing real-time geo-targeted advertising for the first ... continues to evolve we are seeing a lot of new possibilities open up for the advertising industry. "We're particularly excited about geo-targeting as it makes it even easier for advertisers to reach the right people. Ultimately this means that advertisers get a far greater return on their investment and users see less ...
US online advertising spend set to overtake all print and DM
New York - Spending on digital advertising in the US will overtake print for the first time ... , magazine advertising is expected to increase by 1.9% to $9.4bn after falling 26% last year. Chuck Richard, vice president and lead analyst at Outsell, said: "Advertisers are directing dollars toward ... report from the Internet Advertising Bureau (IAB) suggested that online had usurped TV to become ...
BA targets rich customers with holidays magazine
through ba.com. Launch advertisers include Avis, Kanuhura in the Maldives and The Peninsula Hotel Group ...
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