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MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

Conde Nast offers advertisers tablet metrics

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...

Large-scale NFC ads trial gets 3,000 people to interact

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

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