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MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

Conde Nast offers advertisers tablet metrics

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...

Large-scale NFC ads trial gets 3,000 people to interact

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

Media Bitch's Diary 24 May

to head off to a week's shooting this weekend. Headed by managing director of IPC Advertising , Charlie ...

DMGT'S national and regional titles axe nearly 600 jobs

print advertising revenues and the cost of promotional activity across its digital business ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted basis of 973m, down from 991m the year before. Pre-tax profits fell 14% from 121m to 105m ...

RAB launches planning and creativity tools

The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media ... RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising ... though to ensure confidentiality it will not reveal results at an individual advertiser level. Created ... is intended to provide examples of creativity in radio advertising through an ad library that can be searched ...

RAB celebrates 20 years of championing commercial radio

in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today. ... advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ... , and many broadcasters would like to see advertising better reflect consumption and edge nearer to a 5 ... for advertisers. Losing the COI was hairy, of course, but it turned out to be a stepping-stone rather than a ...

Future plans new launch as iPad sales hit £3m

IPC Media. The disposal comes as the group reports a pre-tax loss of 700,000, compared to pre-tax ... , pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ...

Regional sales house Clacksons on alert as Archant reviews business

Regional newspaper publisher Archant has put its advertising sales contract up for grabs, leaving ... Islington Gazette Series, and the Ipswich Star Advertiser. In March, the Norfolk-based publisher ...

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