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Media360: The Week's commercial leader talks about adapting to the iPad

, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far. ... than 500,000 in commercial revenue. Advertisers already want deep, practical high-value integration ... high value integration." The cost of advertising in a print ad and a digital edition is said ...

Jaguar to air Homeland-themed ad

advertisers can become a little obsessed with trying to produce content for viewers, when there is already ...

MEC's Tong talks mobile apps and advertising

mobile apps present a great opportunity for innovative advertisers. ... advertising revenue that helped developers build the platforms in the first place. Tong said media agencies were rising to the challenge of keeping app advertising interesting and innovative and not off ... traditional advertising and just thrown it onto a mobile. But mobile has great things like touch an entire ...

The future of the small screen at the Carat Redefining TV event

Carat has addressed the future of television and how owners, agencies and advertisers can benefit

Telegraph wins IAB's first Future Format award

the Internet Advertising Bureau's inaugural Future Format award, for a new display ad product. ... The IAB launched the award off the back of the accelerated growth it was seeing in display advertising, in a bid to generate more creative opportunities for digital advertisers. According to the IAB's most recent adspend figures from last year, new ad formats were one of the key factors which led to a ...

VIDEO: Public reaction to The Sun on Sunday

and it will become a trend." Advertisers including Tesco, Ford, Morrisons and News Corporation-owned Sky have ...

Sector Analysis: Television in 2012

Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay ... content is becoming more interactive and more accessible than it has ever been and advertising is following suit. Amid the gloomy economic forecasts of the past few years, TV advertising has maintained ... while the cost of advertising on TV has fallen. The five-year study by Ebiquity, which produced ...

Absolute Radio sets date for targeted ads in streaming

launch and advertisers will be able to target their campaigns to listeners by active location, age ... advertisers and partners included: Ed Vaizey, the communications minister; Clive Dickens, chief operating ...

Lebedev backs i with fresh TV campaign

Alexander Lebedev's 20p daily i is to embark on another burst of TV advertising on Monday (9

Media Agenda: Adam 'Sven' Williams on the rise of Spotify

advertising, its rise from one person selling nothing and the advantages of having a very youthful team.

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