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Sharps Bedrooms puts media account out to pitch

The advertiser was previously part of the Homeform Group that went into administration in June ... is in preliminary discussions with media agencies. A deal to save Sharps from administration was struck in July ... launched a 12m marketing campaign to give a boost to its brands, just before going into administration ...

Reader's Digest highlights new ownership with ad campaign

LONDON - Reader's Digest, which was bought out of administration earlier this month, has launched a ... of administration less than two weeks ago by private equity company Better Capital, in a management buyout deal ... into administration in February and RDA moved the company s 125m pension deficit into the Pension Protection Fund ...

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