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Kellogg's Rice Krispies Squares launches 3D ad
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice ... . The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square ... to be the first 3D cinema ad that can be tasted. The ad will be rolled out in cinemas from May 25 during ... that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...
Think BR: Launching Newsworks
. That s why we have published our launch brochure 'From newspapers to newsbrands' and also run an ad ...
MediaCom partners with InMobi to develop mobile campaigns
's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...
Nivea signs Euro 96 team mates for skincare push
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...
Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... (total content views and average views per page) and ad performance. The data will be available to all advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree ...
Toyota launches digital teaser campaign for its latest sports car
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
Missing People asks viewers to pick up the phone
, "Missing People. A lifeline when someone disappears". The ad opens with the line, "Please turn your ... to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ... and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ...
Pepsi Max unites football and music stars in Facebook app
to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...
Lobbyists hit out at Frederic Michel and Adam Smith over Leveson evidence
against the bid, spoke out about the activities of Michel and Smith, stating that the evidence has added ... . Another top lobbyist, who declined to be named, added: You have to be incredibly careful in your ...
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