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PPA Conference: Create exclusive content for social media, says Elle chief

that the activity could only work with celebrities who have a large online following. She added Twitter can be a ...

PPA Conference: Future chief champions digital transition

The main challenge facing the publishing industry is the decline of print, said Wood. He added: "As print markets decline and advertising migrates, how do you transition a print business to become a ... context of a digital world. He added that there is now a fight for survival in the publishing world ...

ITV revenue rises 13% in Q1 despite ad income dip

ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue ... According to an interim management statement, ITV s net ad revenue (NAR) was 362m in the first ... , all ITV's non-NAR revenue (including production revenue, sponsorship, online ad revenue, pay TV income ... , which includes all forms of ad revenue, reported revenue of 440m in Q1, up 1% year on year. ITV ...

Chevrolet Volt sponsors AskMen Innovation Awards

AskMen is promoting the Volt in a six-week campaign in a partnership brokered by Carat, utilising ad placements and site takeovers across AskMen and the bespoke Innovation Awards microsite . Mark ... added: "Our gadget and technology channels are among the most popular content on the site, so it's a ...

Outdoor Q1 revenues rise 3.1% to £213m

Outdoor ad revenues reached £213m in the first quarter of 2012, up 3.1% when compared to the same

Yahoo chief apologises after CV padding

Controversy erupted last week after activist investor Daniel Loeb of hedge fund Third Point accused Thompson of adding a bogus bachelors computer science degree to his CV. In the memo, seen by Reuters, Thompson said: "I want you to know how deeply I regret how this issue has affected the company ...

Vince Cable: 'I certainly do feel vindicated'

Leveson process, adding: "That's where ministers and others are going to be heard, setting out ...

WWE hands Collective its display and video ad sales account

Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display ... Collective already handled ad sales for WWE's video content, but will now also take responsibility for display ad sales, having beaten incumbent Burst Media in a competitive tender. The deal will start on 1 ... handling ad sales for the third-party sites. McEvoy said: "At this moment in time, there is not enough ...

Publishing's leaders set to explore multi-platform future at PPA Conference

, augmented reality ads and Digital Space an app which allows the reader to scan items that appear ...

Jaguar to air Homeland-themed ad

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes ... Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...

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