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Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... The partnership will bring 4 th Screen's rich-media ad formats, which include HTML5 formats and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ...
Trinity Mirror rolls out call to action online ads
Trinity Mirror has added Respond's contextual call to action ads to its national portfolio ... Respond's ads display a contextual call to action button in the white space above and below content, so visitors have a better way to discover and engage with relevant advertisers. For example ... most people ignore online ads. It offers an alternative to interruptive ad formats that spoil user ...
The Economist develops ad network Ideas People
vice-president St phane Pere, the aim is to take advantage of the twin-growth trends in ad networks and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ... ad network to reject the use of cookies". Pere backs the context-based approach. "Our algorithm ...
General Motors confirms it is 'reassessing' Facebook ad spend
advertising plans and by mid-year we will no longer be advertising on Facebook". He added: "We remain ... in Facebook and other social platforms. It s all down to execution. We ve found Facebook ads to be very ... , and has signed some major ad partnership deals with companies including Heineken and Diageo. However ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
4's 1.9% year on year decline in TV ad revenue could be attributed in no small part to the autumn ... in September and has since restructured the commercial team. Channel 4's total TV ad revenue haul was 778.9m ... share of the TV ad market was still the best metric to use when judging the performance of a TV ad sales ...
Runnersworld.co.uk hits ad revenue record
Hearst-Rodale UK notched up a record month for ad revenue on runnersworld.co.uk due to April
Trinity Mirror hit by double-digit fall in ad revenues
Trinity Mirror, the publisher of the Daily Mirror, is expecting a double-digit fall in year-on-year advertising revenues in May, as the publisher's outgoing chief executive Sly Bailey is expected to f...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final ... app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad featuring Didier Drogba, Frank Lampard and Sergio Aguero. Users of the app can activate it during the ad ... and merchandise. The app will also link to iTunes, so users can download the ad's official soundtrack, the 'Let ...
ITV revenue rises 13% in Q1 despite ad income dip
ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue ... According to an interim management statement, ITV s net ad revenue (NAR) was 362m in the first ... , all ITV's non-NAR revenue (including production revenue, sponsorship, online ad revenue, pay TV income ... , which includes all forms of ad revenue, reported revenue of 440m in Q1, up 1% year on year. ITV ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
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- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
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