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Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
opportunity to engage around content." He added "Zeebox as a function of total viewing maybe small ... an increasingly important role in media and marketing communities, adding "behavioural targeting is not going away ...
Newspapers are better suited to Saturdays
.4 million, while ad pages are also boosted industry-wide by additional retail spend. Over the last 10 ...
ITV revenue rises 13% in Q1 despite ad income dip
ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue ... According to an interim management statement, ITV s net ad revenue (NAR) was 362m in the first ... , all ITV's non-NAR revenue (including production revenue, sponsorship, online ad revenue, pay TV income ... , which includes all forms of ad revenue, reported revenue of 440m in Q1, up 1% year on year. ITV ...
Google profit surges as UK revenues rise 19%
to ads served on Google sites and the sites of network members, decreased by approximately 12% from Q1 ...
AA reports UK ad spend lifted 2.7% in 2011
Association, welcomed the figures as "a strong indicator for growth", adding, "we are looking at evidence ...
ABC to enable newspapers to split Saturday from weekday circ figures
titles in the week, with Saturday split out, as part of a move to bring transparency to the ad
Online ad spend to surpass £100 per user in 2012
at the hands of Facebook, ad networks and exchange-traded media. "New leadership at both these companies has ...
UKOM ditches Nielsen for comScore to handle online measurement
". He added: "Following our selection in Spain and the Netherlands, comScore will be the official online ...
Agencies predict TV ad market could rise 4% in Q2
Media agencies predict the TV ad market could increase by up to 4% in the second quarter of 2012 ... it could be higher year on year if late money comes into the market in the next week. Channel 4 sales ad ...
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- Sales Executive, AdMedia
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