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4th Screen Advertising to sell ads on Daily Mash mobile site

The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... The partnership will bring 4 th Screen's rich-media ad formats, which include HTML5 formats and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ...

WWE hands Collective its display and video ad sales account

Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display ... Collective already handled ad sales for WWE's video content, but will now also take responsibility for display ad sales, having beaten incumbent Burst Media in a competitive tender. The deal will start on 1 ... handling ad sales for the third-party sites. McEvoy said: "At this moment in time, there is not enough ...

Perform signs three-month exclusive deal with MediaCom

revenue from ads running within content on its own and others' websites. Follow John Reynolds ...

Amscreen hires Jamie Lindsay as managing director

and marketing functions at Primesight . Amscreen operates and sells ads on a networks of screens located ...

Walker Media set to pick up Sony Entertainment Television

Movies), as well as acquiring a majority stake in the ad sales firm Dolphin TV. It is understood ...

Hearst appoints Swan as head of ad operations

G, Richemont and GlaxoSmithKline. Prior to this appointment, Swan was ad operations manager ...

ITV appoints 4th Screen Advertising for mobile sales

ITV has appointed mobile ad network 4th Screen Advertising as its exclusive third-party mobile ... 4th Screen will now sell banners, creative executions and rich media ad formats across ITV ... with advertisers to offer mobile ad campaigns using a variety of ad formats, including HTML5, rich media overlays and expandable banners, and 3D ads, as well as ads that are able to "sync to calendar" and "click to find my ...

MPG Media Contacts wins Penguin account

throughout the process and were looking forward to "adding real value to their business." Follow Nick ...

Ian Dowds quits NI after three months in post

Former VP of UK revenue at the ad network Specific Media Ian Dowds has left News International ... the vice-president of UK revenue at the ad network Specific Media. Last Sunday, News International ...

Google to pilot cable TV service

service to residents, it could also obtain rights to sell ads alongside some of the video content ...

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