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MediaCom partners with InMobi to develop mobile campaigns

's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

and comments via social media, email and websites every day. Supporting the re-launch is an ad campaign ... , it s about newsbrands in all their forms". He added: "The old language of press or paper doesn t fit any ...

My Media Week: Ellie Edwards

, this time straight to the Propel offices where we are hosting our second SWAT event (Supporting Women Ad ...

Hub Digital Networks launches into digital out of home sector

their voices heard in such a competitive environment." He added: "Hub Digital Networks aims to bring ... together into one media hub, adding in our unique blend of knowledge, experience and insight, we can create ...

MEC celebrates the first 10 years as industry 'perverts'

's to the next 10 years... (although you could do with adding to your new business this year). Tom ...

My Media Week: Henry Daglish

" for one of our clients on Shazam (the clever platform that will allow viewers to interact with TV ads from ...

Walker Media set to pick up Sony Entertainment Television

Movies), as well as acquiring a majority stake in the ad sales firm Dolphin TV. It is understood ...

Tunicliffe appointed to head growth at GroupM

added value services, senior-level expertise, resources, tools, coordination and overall guidance ... growth and the development of specialist services across the group. Norman added: "Mike and his team ...

Interpublic outdoor specialist IPM rebrands to Rapport

and Samsung. The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform ...

AA reports UK ad spend lifted 2.7% in 2011

Association, welcomed the figures as "a strong indicator for growth", adding, "we are looking at evidence ...

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