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The Economist develops ad network Ideas People
vice-president St phane Pere, the aim is to take advantage of the twin-growth trends in ad networks and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ... ad network to reject the use of cookies". Pere backs the context-based approach. "Our algorithm ...
SAS moves into real-time bidding arena
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid ... claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile, display or other digital media, will be critical for publishers as the digital ad market continues ... , in that they could be acquired", he added. Jim Davis, senior vice president and chief marketing officer at SAS ...
Demand side platform Turn gears up UK operations
on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media, AppNexus, Admeld, Adjug, Rubicon Project and Microsoft. It is plugged into six video ad exchanges ... of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
, had used its own data to come up with smarter packages for advertisers but had also set up an ad ... on the consumer side with data partners without producing "earth-shattering revenues", Wilkinson said, adding ...
Channel 4 in 'multimillion' pound data and CRM investment
will further strengthen our long-term position in the ad market." ...
Heineken and i launch co-branded app
addition of a digital news service is an exciting strategic step designed to keep adding value ...
Reader's Digest UK launches direct marketing venture
Reader's Digest UK has launched a company called Direct Marketing Partners, securing ITV Studios and the BBC Worldwide-owned 2entertain as launch clients.
Progressive Media launches customer publishing company
International media company Progressive has launched a contract publishing arm called Progressive Customer Publishing, to be led by a former Cedar Communications board director.
Gary Rhodes launches customer magazine
Gary Rhodes, the TV chef and restaurant owner, is launching a bespoke magazine through contract publishers MMC Media with the first issue available from August.
Reader's Digest chief Spratling quits
to draw breath. He added: "It's been an interesting, if not somewhat challenging, last 12 to 18 months ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
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- £50000 - £70000 per annum + £50000-£70000, London
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